Tag Archives: 4As

Why Endorsements Matter

Endorsements are your best friend in reducing friction at every layer of the 4A funnel and driving customers to your business. Let’s go through it:

Awareness: Endorsements (person to person, and trusted experts – especially media) raise awareness better than almost anything I’ve seen.

Acquisition: Endorsements fuel acquisition by making your other acquisition efforts much more effective.

Activation: Endorsements inspire people to get started, and persevere as they get up your usability learning curve.

Activity: Endorsements inspire your existing users, and they start to do more.

Enough said, right?

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