Your Product is Your Buzz-Generating Engine

Buzz marketing. Despite it being an annoying buzzword (um), think about what buzz marketing really means. It’s people talking about your product. Seth Godin in his classic “The Purple Cow” discusses at length the power of being “remarkable”. Literally, he points out, the word means “worthy of being remarked upon.” In other words, buzz-worthy. As in, so awesome, people can’t help talk about it.

Your product itself IS your most important buzz-maker. When products are incredibly awesome, satisfying and delight customers, most of the rest of the equation practically takes care of itself. Hell, a monkey could drive that train. Did I mention Google’s $86 billion brand yet? That was sarcasm, folks. Just remember this and repeat after me: Bring remarkable products to market. Bring remarkable products to market. Good.

Now that you have the engine humming along, you just some fuel in the form of people talking about you.

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