Endorsements are your best friend in reducing friction at every layer of the 4A funnel and driving customers to your business. Let’s go through it:
Awareness: Endorsements (person to person, and trusted experts – especially media) raise awareness better than almost anything I’ve seen.
Acquisition: Endorsements fuel acquisition by making your other acquisition efforts much more effective.
Activation: Endorsements inspire people to get started, and persevere as they get up your usability learning curve.
Activity: Endorsements inspire your existing users, and they start to do more.
Enough said, right?
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An Eye on Endorsement Marketing 