Table of Contents

Table of Contents (posts to be read in no particular order)

• Defining “Marketing”
• Endorsement Marketing is the New Marketing
• Endorsement Marketing: What it is.
• Why Endorsements Matter
• Your Product is Your Buzz-Generating Engine
• Acting on Endorsement Marketing
• Igniting User Endorsements
• Igniting Trusted Expert Endorsements

• Art & Science of Marketing
• Marketing and the 4As