Introduction

This is my it’s-not-a-blog blog on endorsement marketing and related topics that I feel the inexplicable need to write about, even though people much smarter than me have done so already, I’m sure.

This content is meant to stimulate thought, and ideally discussion. Consider it a draft, and you are the editor. Please feel free to engage in spirited debate about these ideas, and even better, build on them and let’s take this discussion to new heights.

Table of Contents of this site (posts to be read in no particular order):

• Defining “Marketing”
• Endorsement Marketing is the New Marketing
• Endorsement Marketing: What it is.
• Why Endorsements Matter
• Your Product is Your Buzz-Generating Engine
• Acting on Endorsement Marketing
• Igniting User Endorsements
• Igniting Trusted Expert Endorsements
• Art & Science of Marketing
• Marketing and the 4As